Brands are everywhere. There are probably some that you absolutely love and others that you hate. What many people don’t understand is that a brand is much more than a logo. Yes, the logo is a large part of your brand, however, branding encompasses everything the customer experiences, such as your staff, social media experience, website, or your store. If you had a bad experience with one of the employees or didn’t think a store was clean or organized, you may not be willing to purchase something from that particular brand again. Many businesses do not spend the time thinking about their brand and how important it is.
Your brand can help set your company apart from its competitors. With today’s technology, you are competing not only with the companies near you, the competition also includes companies all over the world. Customers will pay higher prices if your brand can offer something different from a competitor that they perceive as valuable. For example, there are some people that prefer to purchase items from Amazon compared to a brick-and-mortar store. Some consumers may be willing to purchase something if a brand is more sustainable than its competitor. Branding shows customers what makes your product or service worth their time and money.
When purchasing something you typically go with a product or service that you know what to expect when purchasing it. People know what they like and will typically stick with a product when they finally find one that satisfies them. By being able to do that, brands are able to keep a large number of customers that are loyal to them. There are customers that will always choose Apple over Android because they know they are going to get a similar looking device that has all the same bells and whistles as before with possible design and layout changes. The same thing happens with Pepsi and Coke products. Some people will not have soda at a restaurant if they don’t have the right brand. Having a brand and being able to build up that trust with customers is very important because it will keep them coming back and staying loyal. Along with creating loyal customers, brands can create loyal employees. Typically, when searching for a job, people want to work for a company that shares the same values and can agree with what they are doing. If employees are working for a place that they are proud of, then they are more willing to use word of mouth to share your company name with their friends and family. Branding can help grow your reputation. Keeping your brand image consistent can help grow its reputation. When people see and experience your brand, it should deliver a message, confirm your credibility, and motivate customers to buy. Having a great logo that is simple and memorable can help make a great impression on your audience. Here at N-Tech Consulting, we can revamp your company’s brand or create a new brand with a branding strategy that can separate you from your competition. We will work with you to create the logo of your dreams and give your company an identity. To learn more or to start your branding journey visit https://ntech.io/marketing/branding/ for additional information.